This course will teach students how to master Google Analytics from the basics, all the way through the most advanced features.  Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.

Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

What you will learn:

This course includes 5 hours of training and 72 videos.

Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, and set up goals and campaign tracking.

0
Course Videos
0
Duration (hrs)
0
Questions

Module 1: Introduction to Google Analytics

  • Intro Definitions-Part 1
  • Intro Definitions-Part 2
  • How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Setting Up E-Commerce And Goal Tracking
  • Cross Domain Tracking
  • Input New Users
  • Examine Data Points

Module 3: Basics of Google Anayltics

  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding A Dashboard
  • Sharing Reports
  • Alerts
  • Realtime Analytics
  • Standard Reports
  • Views

Module 4: Reports in Google Analytics

  • Acquisitions Intro
  • All Traffic Acquisitions
  • Acquisitions Overview
  • Acquisitions Channels
  • All Referrals
  • Campaign
  • Keywords
  • Social
  • Webmaster Tools

Module 5: Behavioral Reports

  • Behavioral Reports Intro
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Event Flow Report
  • Working With Events
  • Site Search Report-Part 1
  • Site Search Report-Part 2
  • Site Search Report-Part 3
  • Site Search Report-Part 4
  • Behavior Flow Report
  • Site Speed
  • Using Site Speed Search
  • Page Timings
  • Speed Suggestions
  • User Timing Adsense
  • Experiments
  • Inpage Analytics

Module 6: Audience

  • Audience Reports
  • Location Report
  • Language
  • Behavior
  • Frequency Recency
  • Engagement Report
  • Technology Reports
  • Mobile Reporting
  • Demographic Report
  • Interests
  • Visitor Flow Chart

Module 7: Conversions

  • Intro To Module 7
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • E-commerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time To Purchase Report
  • Multi-Channels Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time Log And Path Length Report
  • Attribution Report And Model Comparison Tool
  • Conclusion